Privacy settings

Come and say and a fond farewell to The Snowman™ and The Snowdog

the snowman the snowman

Residents and visitors to Swadlincote can take part in a special event to say farewell to The Snowman™ and The Snowdog sculptures which have graced the town centre over the festive season.

The event, organised by South Derbyshire District Council, takes place on Saturday 15 January from 10am to 2pm.

Entertainment will include personal appearances at intervals by The Snowman and The Snowdog in town centre along with other characters.

Prizes will be on offer for children dressed as The Snowman and The Snowdog characters and face painting will be available.

The town crier will also be on hand to cry an official farewell to the sculpture trail.

Councillor Malcolm Gee, South Derbyshire District Council’s Chair, said: “The Snowman and The Snowdog sculpture trail has brought a lot of pleasure to families from far and wide who have visited Swadlincote and this fun event will be a great opportunity to say farewell.”

Local businesses have become involved since the trail has been in place in mid-November. Stan’s Pals has run competitions and the Chair will make presentations to the winners at 1pm outside their shop on Midland Road.

Councillor Gee continued: “It has been wonderful to see our local businesses joining in the spirit of The Snowman and The Snowdog trail by running competitions and decorating their shop windows, it has brought a great atmosphere to the town, which I hope will continue as we plan for future events over the coming year.”

For more information visit

The Snowman and The Snowdog initiative and events are brought to Swadlincote by South Derbyshire District Council and Wild in Art and are supported by the Welcome Back Fund from the European Regional Development Fund (ERDF)/HM Government.

The Snowman and The Snowdog initiative and events are brought to Swadlincote by South Derbyshire District Council and Wild in Art and are supported by the Welcome Back Fund from the European Regional Development Fund (ERDF)/HM Government.

European Regional Development Fund

The Welcome Back Fund has been established to support and promote the safe and successful reopening of the public environment for local trade and tourism, including running publicity campaigns and assisting with events that will boost footfall and encourage people back into the high streets and thereby supporting local businesses.

The programme includes a series of projects, which will be part-funded up to the total value of the funding (£190,838), from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit

HM Government

About The Snowman™
The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and was first published in 1978.  Now one of the world’s most popular picture books, The Snowman has sold in excess of 5.5 million copies globally and has been translated into 21 languages.  Adapted for screen by producer John Coates, the Oscar-nominated animation launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas since.  The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period.   The Snowman™ brand enjoys an international audience with publishing, global broadcast, live events and a successful consumer products programme all managed by Penguin Ventures (part of Penguin Random House Children’s).

About Wild in Art

Wild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures.

Since 2008 Wild in Art has animated cities across the world including Manchester, Sydney, Auckland, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House. | @wildinart | #wildinart

About Penguin Ventures

Stories have always been at the heart of Penguin Random House.  Penguin Ventures was created to bring together the Licensing, Consumer Products, TV Production, Retail, Exhibitions and Live events strategies and to find new ways to tell the world’s favourite stories.   Penguin Ventures manages a portfolio of licensed literary brands and characters together with an archive of original art.  For many years, those characters lived mainly in books, but now they are providing the magic and wonder for all kinds of different consumer products, media and experiences, going beyond the book to tell the complete story.  Penguin Ventures is part of Penguin Random House Children’s UK.

11 January 2022

South Derbyshire District Council logogram

Cookies policy

We use cookies which are small files downloaded to your computer, used to improve your site visit. Some cookies are required to make the site work properly and other optional cookies help improve your experience on the site.
We recommend keeping all cookies but you can manage your cookie preferences below.

This tool will set a cookie on your device to remember your preferences and can be changed at any time.

Review your privacy settings